New Cars
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April 1, 2026
The SUV segment is about to get genuinely interesting again. Between electric powertrains, radical redesigns, and a few long-awaited debuts, the next wave of upcoming SUVs is stacking up to be one of the most competitive in years.
These are not concept cars gathering dust. These are real vehicles with confirmed release windows, and people are already putting down deposits.
The 4Runner has had a loyal following for decades, and the 2026 redesign is the first major overhaul in years. Toyota confirmed a new turbocharged 2.4-liter four-cylinder engine replacing the aging V6, paired with an available hybrid powertrain. Off-road credentials remain intact with a solid rear axle on TRD Pro trims.
Starting price is expected around $42,000 for base trims, with TRD Pro likely landing near $58,000. Enthusiasts have been waiting for this one with a mix of excitement and anxiety, hoping Toyota did not soften it too much in the process.

Ford keeps adding trims to the Bronco Sport lineup, and the Heritage Edition announced for 2026 is one of the more visually interesting ones. It pulls retro styling cues from the original 1966 Bronco, including two-tone paint options and round auxiliary lights.
Mechanically, it shares the same 2.0-liter EcoBoost engine from the standard Bronco Sport Badlands [1], producing 250 horsepower. It is not a performance breakthrough, but for buyers who want something that looks distinct in a sea of identical crossovers, this one delivers.
The Santa Fe was fully redesigned for 2024, and the 2026 model continues that momentum with an updated hybrid system offering improved real-world fuel economy. Early figures suggest around 36 MPG combined, which is strong for a three-row-capable SUV in this class.
The interior is one of the better ones at this price point, sitting around $38,000 to start. Hyundai's layout feels considered rather than cluttered. The second row is genuinely roomy, and the cargo area behind the third row is actually usable, unlike some competitors that give you about enough space for a laptop bag.
The standard EV9 already impressed reviewers with its three-row layout and calm, spacious interior. The GT version coming in 2026 adds dual motors producing around 501 horsepower, upgraded brakes, and sport-tuned suspension. Range takes a slight hit compared to the standard model, sitting near 270 miles.
Pricing is expected to start around $72,000, which puts it in direct competition with the Tesla Model X. The EV9 GT has an edge in interior design and rear passenger comfort. The Model X still wins on charging speed and software maturity.
The Equinox EV launched at an impressively low price point for an electric SUV, and the 2026 AWD version brings dual motors and around 250 miles of range. The base price for AWD trims is expected near $43,000 before any tax credits.
For buyers who want an affordable electric SUV that does not sacrifice practicality, this one keeps coming up in conversations. It is not thrilling, but it is competent in a way that matters more for daily use than any track stat. The interior quality has been a mild point of criticism, but the feature set at this price is hard to dismiss.
Land Rover is expected to reveal the next-generation Defender with a plug-in hybrid powertrain that delivers around 65 miles of electric-only range, a significant jump from the current model. Off-road capability is expected to remain unchanged, which is reassuring given how capable the current Defender already is.
Pricing will likely start above $75,000 [2] for base configurations. This is not a value play. It is for buyers who want genuine off-road ability wrapped in a premium package and are willing to pay for the combination without apology.
Honda quietly revamped the Passport, and the 2026 Trailsport trim is positioned as a more capable off-road option than the standard model. It gets standard all-wheel drive, raised suspension, all-terrain tires, and underbody skid plates. The 3.5-liter V6 carries over, producing 280 horsepower.
Starting price for the Trailsport is expected around $47,000. For buyers who find the 4Runner too truck-like and the RAV4 TRD Off-Road too mild, the Passport Trailsport occupies a genuinely useful middle ground. It is approachable enough for everyday driving but capable enough for a serious weekend trail.

The iX3 is new to the U.S. market and has already generated real interest among premium compact SUV buyers. It offers an estimated 300 miles of range, rear-wheel drive in the base configuration, and BMW's latest curved display interface inside.
Pricing is expected to start around $58,000. BMW loyalists who have been waiting for a properly sized electric SUV without going all the way up to the iX will find this one worth the wait. The exterior design is more restrained than the iX, which some buyers will quietly appreciate.
This is probably the most anticipated upcoming SUV on this list, full stop. The Rivian R2 is a smaller, more affordable version of the R1S, with a target price around $45,000 before incentives. It is expected to offer around 300 miles of range and carry Rivian's adventure-forward DNA into a package more people can actually afford.
Production is set to begin at Rivian's Normal, Illinois plant [3] in 2026. Reservation holders have been waiting for years, and the pressure on Rivian to deliver on both quality and pricing is real. If they pull it off, this could genuinely reshape the electric SUV market below $50,000.
The Wagoneer S is Jeep's first fully electric three-row SUV, and it is targeting buyers who want premium family hauling without a combustion engine. The powertrain produces around 600 horsepower with an estimated 300-mile range. That horsepower figure is not a typo.
Expected pricing starts near $71,000. Jeep is clearly trying to establish itself in the electric SUV space among luxury competitors rather than budget buyers. Whether the brand's reputation translates to EV credibility is still an open question, but the specs on paper are legitimately impressive.
Across this list of upcoming SUVs, a few patterns are clear. Electric powertrains are no longer limited to one or two options at each size category. The competition between brands has tightened enough that buyers at almost every budget point have a real choice rather than a default.
If you are actively shopping, narrow your list to three vehicles, request test drives before any refresh cycles close out current inventory deals, and verify tax credit eligibility for your income bracket before committing. The upcoming SUV segment in 2026 rewards buyers who do their research early rather than rushing at the end of a model year.
References
[1] Ford Official Site – https://www.ford.com
[2] Land Rover Official Site – https://www.landrover.com
[3] Rivian Official Site – https://www.rivian.com